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The author MJ Rose has a marketing service called AuthorBuzz that caters to both self-publishers and traditional publishers. She says the best thing for self-publishers is a blog ad campaign--it starts at about $1,500 for a week of ads (the design work is included) and heads up in increments of $500. She says: "We place the ads in subject-related blogs, not book blogs. For instance, if it's a mystery about an antiques dealer, we don't just buy blogs for self-identified readers -- who are not the bulk of book buyers -- but rather I'll find a half dozen blogs about antiques, culture, art and investments and buy the ads there and track them." Rose claims she can get your book in front of at least a half a million people with that initial investment. She also says that you can't really spend too much, you can just spend poorly.

I agree. However, I can't tell you what impact a week or month of ads on blogs will have on your specific book's sales. There are simply too many variables.

Bonus tip : When it comes to self-promotion, there's a fine line between being assertive and being overly aggressive in an obnoxious way. It also doesn't impress people when all you tweet about is your book (the same goes for your Facebook and Google+ posts). As one friend told me, the state you want to achieve is what she likes to call "comfortably tenacious."

Bonus tip

20. Getting your book in bookstores sounds good, but that shouldn't be a real concern.

Getting your book in bookstores sounds good, but that shouldn't be a real concern.

You may have always wanted to see your book in a bookstore but bookstores aren't keen on carrying self-published books and it's extremely difficult to get good placement in the store for your book so chances are no one will see the three copies the store has on hand anyway. Furthermore, your royalty drops on in-store sales. Some of the self-publishing outfits offer distribution through Ingram . CreateSpace offers its Expanded Distribution program for a $25 a year fee. It uses Baker Taylor, as well as Ingram, as well as CreateSpace Direct to make your book available "to certified resellers through our wholesale website." You also get distribution to Amazon Europe (Amazon.co.uk, Amazon.es, Amazon.fr, Amazon.it, Amazon.de).

21. Self-published books rarely get reviewed -- for free anyway.

Self-published books rarely get reviewed -- for free anyway.

Yes, it's true. It's very hard to get your self-published book reviewed -- and the mantra in the traditional publishing world is that reviews sell books. But that's changing a bit. People didn't take bloggers seriously at first and now they do. And what's interesting is that reputable book reviewers such as Kirkus and more recently Publishers Weekly are offering special reviews services geared toward self-published authors. In the case of Kirkus Indie , the author pays a fee to have the book reviewed (around $400-$550, depending on the speed) and a freelancer writes an objective critique (yes, they do negative reviews) in the same format as a standard Kirkus review. (You can also submit books that are in an e-book-only format).

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Politics

Chloe Aiello | @chlobo_ilo
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China reacts to Trump’s latest tariffs proposal

President Donald Trump on Thursday said he has instructed the United States Trade Representative to consider $100 billion in additional tariffs against China.

"In light of China's unfair retaliation, I have instructed the USTR to consider whether $100 billion of additional tariffs would be appropriate under section 301 and, if so, to identify the products upon which to impose such tariffs," Trump said in a statement.

As of 8:25 p.m. ET, the implied open for the Dow Jones industrial average was more than 350 points lower. At one point, futures had implied a more than 450-point opening decline.

"POTUS is sending a message to China about consequences," a White House official told CNBC.

Nicolas Asfouri | AFP | Getty Images
U.S. President Donald Trump and China's President Xi Jinping leave a business leaders event at the Great Hall of the People in Beijing on November 9, 2017.

China on Wednesday announced it would introduce tariffs on 106 products, including soybeans, cars and whiskey.

The tariffs were introduced as a retaliatory measure against Trump, who, just 24 hours prior, had unveiled a list of Chinese imports he planned to target with tariffs. Some of Beijing's measures, experts said, were less about hurting the U.S. economy and more about hitting Trump politically by targeting elements of his base.

Trump's proposed tariffs include products used for robotics, information technology, communication technology and aerospace, areas in which Trump feels China could unfairly advance with the help of U.S. intellectual property.

Despite the severity of Trump's threats on Thursday, he emphasized that the U.S. is still open to negotiation concerning China's trade practices.

"The United States is still prepared to have discussions in further support of our commitment to achieving free, fair, and reciprocal trade and to protect the technology and intellectual property of American companies and American people," Trump said in a statement.

Shortly after Trump's announcement, U.S. Trade Representative Robert Lighthizer expressed support for the move, calling Trump's response "appropriate."

"President Trump is proposing an appropriate response to China's recent threat of new tariffs. After a detailed investigation, USTR found overwhelming evidence that China's unreasonable actions are harming the U.S. economy," Lighthizer said in a statement.

He also condemned China's retaliation and the harm it could cause American workers, farmers and businesses.

"The appropriate response from China should be to change its behavior, as China's government has pledged to do many times," he said in a statement.

"Unfortunately, China has chosen to respond thus far with threats to impose unjustified tariffs on billions of dollars in U.S. exports...Under these circumstances, the President is right to ask for additional appropriate action to obtain the elimination of the unfair acts, policies, and practices identified in USTR's report," he added.

Lighthizer emphasized that additional tariffs will not be implemented until they undergo a public comment process.

China, for its part, has taken a defiant tone to the White House's trade threats. In fact, Chinese state media has claimed victory in the trade dispute so far , saying Beijing's tariffs will hurt Trump voters.

"Trump has already proved himself wrong because China has demonstrated that it can't be coerced and is fully determined to reciprocate," an English-language editorial from China Daily said Thursday. "It's really time for Trump to give up the useless tariff weapon and come to the negotiation table."

Here are the statements from Trump and Lighthizer:

Statement from President Donald J. Trump on Additional Proposed Section 301 Remedies

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